Creating Inclusive Fitness Spaces for Beginners, Athletes, and Everyone Between operations & strategy Oct 05, 2026

A recreation center's floor plan makes a hundred small arguments before a single class ever starts, and almost none of them are written down anywhere. The placement of the mirrors. Which room gets the glass wall facing the hallway and which one gets a solid door. Whether the free weights sit in an o...

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From "Go Harder" to "Find What Works for You": Rethinking Fitness Marketing in Campus Recreation operations & strategy Aug 11, 2026

Somewhere in a filing cabinet, or more likely a shared drive nobody has cleaned out in years, most collegiate recreation departments are still sitting on a library of promotional photography that tells on them. Sweat mid-drip. Faces contorted somewhere between effort and pain. A cheerful, oblivious ...

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