Every industry has a tell for when a good idea is about to be ruined by its own popularity, and in fitness, the tell is usually a shopping list. Cold plunge. Infrared sauna. Percussion massage gun station. Compression boots. A vendor walks the floor, a director gets excited, a purchase order gets si...

What happens when you put a group of collegiate fitness leaders in a room and ask one simple question: “What are you building for the fall?”

You get a conversation full of ideas, challenges, and real-time innovation.

Our first Fit Friday LIVE session inside the Collegiate Fitness Community brought...