Somewhere in Texas, a campus recreation department figured out something that a decade of bodybuilding trophies never quite managed: if you want people to run a mile, tell them there's a donut hole waiting at the finish line. It sounds almost too simple to matter, the kind of gimmick that shouldn't ...

There is a particular kind of silence that falls over a campus recreation center around 9 p.m. on a Tuesday. The 6 a.m. spin class is a distant memory. The dinner rush of lifters has thinned out. What's left is a scattering of students on foam rollers, a couple of freshmen figuring out the assisted ...

Every industry has a tell for when a good idea is about to be ruined by its own popularity, and in fitness, the tell is usually a shopping list. Cold plunge. Infrared sauna. Percussion massage gun station. Compression boots. A vendor walks the floor, a director gets excited, a purchase order gets si...

What happens when you put a group of collegiate fitness leaders in a room and ask one simple question: “What are you building for the fall?”

You get a conversation full of ideas, challenges, and real-time innovation.

Our first Fit Friday LIVE session inside the Collegiate Fitness Community brought...